"Corporate branding" . . "Klantenbinding." . . "Gestion de la relation client." . . "Produits de marque Gestion." . . "Relations avec la clientèle Gestion." . . "Brand names" . . "Virksomhedens identitet" . . "Stratégie de marque." . . "Brand name products Marketing." . . "Kellogg School of Management." . . "Kellogg School of Management" . "Brand name products Management." . . "Produits de marque Commercialisation." . . "BUSINESS & ECONOMICS Marketing General." . . "Markenpolitik." . . "Markenpolitik" . . . . . . . . "The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from seni." . "The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies."@en . "Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability." . . . . . . . "Electronic books" . "Electronic books"@en . . . . "Kellogg on branding : the Marketing Faculty of the Kellogg School of Management" . . . . . . . . . . . . . . . "Kellogg on branding the marketing faculty of the kellogg school of management"@en . "Kellogg on branding the marketing faculty of the Kellogg School of Management" . "Kellogg on branding the marketing faculty of the Kellogg School of Management"@en . . . . . . . . . . . . . . "Kellogg on Branding The Marketing Faculty of The Kellogg School of Management" . . . . . . . . . . "Aufsatzsammlung" . . . . . . "Kellogg on branding : The marketing faculty of the Kellogg School of Management" . . . . . "Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management"@en . . . . "Kellogg on branding : the marketing faculty of the Kellogg School of Management" . . . "Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:ulliThe latest thinking on key branding concepts, including brand positioning and designliStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioliTechniques for building a brand-centered organizationliInsights from senior managers who have fought branding battles and won/ul This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities."@en . . . . "Brand management" . . "Brands" . . . . "Branding" . . "Electronic books." . . "Brand marketing" . . "Evanston. Northwestern University. Kellogg School of Management." . . "Marchi di fabbrica e di commercio Politica aziendale." . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Marketing." . . "Produit de marque." . . "Marcas de comercio." . . "Merkartikelen." . . "Produits de marque." . .