"Kultur." . . "Geschichte 1884-1929." . . "Kommerzialisierung." . . . . . . . "The corporate eye : photography and the rationalization of American commercial culture, 1884-1929" . "The corporate eye : photography and the rationalization of American commercial culture, 1884-1929"@en . . . "The corporate eye" . . . . . . . . . . . . "History" . "History"@en . "\"In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to re-design not only, industrial production but the modern subject itself.\"--Jacket." . . . . . . . . . . . . . . . . "Arbeitswissenschaft." . . "Werbung." . . "Photographie." . . "USA" . . "USA." . "Photographie professionnelle États-Unis." . . "Commercial photography United States History." . . "Geschichte 1880-1930." . . "Rationalisierung." . . "Photographie commerciale États-Unis Histoire." . . "Photography United States Business methods." . . . . "Auftragsphotographie." . . "Entreprises Image États-Unis." . . "Photographie industrielle États-Unis Histoire." . . "Photographie Kommerzialisierung USA Geschichte 1884-1929." . . "Industriephotographie." . . "Photographie publicitaire États-Unis Histoire." . .