WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/865244842

Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule

Open All Close All

type

about

http://schema.org/about

alternateName

http://schema.org/alternateName

  • "建立商業概念的第一本書"
  • "Jian li shang ye gai nian de di yi ben shu"
  • "建立商業槪念的第一本書"
  • "Escaping the competitive herd"

author

contributor

creator

description

http://schema.org/description

  • "Why trying to be the best competing like crazy makes you mediocre Every few years a book'through a combination of the author's unique voice, storytelling ability, wit, and insight'simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another. Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different'different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts'the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small' Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras." Different shows how to succeed in a world where conformity reignsbut exceptions rule. From the Hardcover edition."
  • "Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors."
  • "In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Using her original research on companies such as IKEA and Google, Youngme Moon will inspire you to be as counterintuitive as Different is--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Becuase to stand out you must become the exception, not the rule."

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Electronic books"

name

http://schema.org/name

  • "Hafo zui shou huan ying de yign xiao ke : ru he da zao tuo ying er chu de pin pai = Different : escaping the competitive herd"
  • "哈佛最受歡迎的行銷課 : 建立商業概念的第一本書"
  • "Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule"
  • "Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule"@en
  • "哈佛最受欢迎的营销课 : 如何打造脫颖而出的品牌 = Different : escaping the competitive herd"
  • "Ha fo zui shou huan ying de xing xiao ke : Jian li shang ye gai nian de di yi ben shu"
  • "Different : escaping the competitive Herd"
  • "哈佛最受歡迎的行銷課 : 建立商業槪念的第一本書"
  • "Different : escaping the competitive herd"@en
  • "Different : escaping the competitive herd"
  • "Different escaping the competitive herd"@en
  • "Different escaping the competitive herd"
  • "Ha fo zui shou huan ying de xing xiao ke : jian li shang ye gai nian de di yi ben shu"
  • "Different : escaping the competitive herd ; standing out in a world where conformity reigns but exceptions rule"
  • "Hafo zui shou huan ying de xing xiao ke : jian li shang ye gai nian de di yi ben shu"

workExample