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Data, expert knowledge and decisions

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description

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  • "Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations."

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  • "Kongress"@en
  • "Kongress"
  • "Conference papers and proceedings"@en
  • "Conference papers and proceedings"
  • "Karlsruhe (1987)"@en
  • "Kongreß"@en
  • "Electronic books"

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  • "Data, expert knowledge and decisions : An interdisciplinary approach with emphasis on marketing applications"
  • "Data, expert knowledge and decision : an interdisciplinary approach with emphasis on marketing applications"
  • "Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications"
  • "Data, expert knowledge and decisions : an interdisciplinary approach with emphasis on marketing applications"
  • "Data, expert knowledge and decisions"@en
  • "Data, expert knowledge and decisions"
  • "Data, Expert Knowledge and Decisions an Interdisciplinary Approach with Emphasis on Marketing Applications"
  • "Data, expert knowledge, and decisions : an interdisciplinary approach with emphasis on marketing applications"
  • "Data, expert knowledge, and decisions"@en
  • "Data, expert knowledge and decisions : Conference : Papers"@en
  • "Data, expert knowledge and decisions : [initiated by ... conference on Data, Expert Knowledge, and Decisions ... held at Reisensburg Castle in Günzburg, Germany]"
  • "Data expert knowledge and decisions"
  • "[Data, expert knowledge and decisions]"
  • "Data, expert knowledge, and decisions : an interdisciplinary approach with emphasis on marketing applications : Workshop on data analysis, decision support and expert knowledge representation in marketing and related areas of research : Papers"@en
  • "Data, expert knowledge and decisions : an interdisciplinary approach with emphasis on marketing applications; [workshop on Data Analysis, Decision Support and Expert Knowledge Representation in Marketing and Related Areas of Research at the Univ. of Karlsruhe (TH) from June 21 to 23, 1987]"
  • "Data, expert knowledge, and decisions an interdisciplinary approach with emphasis on marketing applications"@en

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