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Nudge : improving decisions about health, wealth, and happiness

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.

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  • "This book is about choices--how we make them and how we can make better ones. Authors Thaler and Sunstein offer a new perspective on preventing the countless mistakes we make-- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture" can successfully nudge people towards the best decisions without restricting their freedom of choice."
  • "Voorlichtingsdeskundige studie over de wijze waarop het grote publiek kan worden gebracht tot het maken van betere en meer verantwoorde keuzes op allerlei gebied."
  • "Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives."
  • "Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice."@en
  • "Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice."
  • "Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests."
  • "For fans of Malcolm Gladwell's Blink and Nobel Prize winner Daniel Kahneman's Thinking Fast and Slow, a revelatory new look at how we make decisions More than 750,000 copies sold A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choices'how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make'ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources'and show us how sensible 'choice architecture' can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining'a must-read for anyone interested in our individual and collective well-being."@en
  • "Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read."
  • ""A Caravan book"--T.p. verso."@en
  • ""A Caravan book"--T.p. verso."

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  • "Livres électroniques"
  • "Electronic books"@en
  • "Electronic books"

http://schema.org/name

  • "Nudge: Improving Decisions About Health, Wealth, and Happiness"
  • "Nudge : improving decisions about health, wealth and happiness"
  • "Nudge : improving decisions about health, wealth, and happiness"@en
  • "Nudge : improving decisions about health, wealth, and happiness"
  • "Nudge improving decisions about health, wealth, and happiness"
  • "Nudge improving decisions about health, wealth, and happiness"@en
  • "Nudge"
  • "Nudge improving decisions about health, wealth and happiness"
  • "Nudge improving decisions about health, wealth, and happiness : [summary]"
  • "Nudge : improving decisions using the architecture of choice"
  • "Nudge improving decisions using the architecture of choice"@en

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