"Innovations technologiques." . . "Innowacje." . . "Innovationsmanagement" . . "Innovationsmanagement." . "Führungspersönlichkeit" . . "BUSINESS & ECONOMICS / Management Science" . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "BUSINESS & ECONOMICS / Management" . . "Innovation Design." . . "Industriedesign" . . "Industriedesign." . "Conception de produits." . . "Innovationsledelse" . . "Design management" . . "Qi ye guan li." . . "企業管理" . "Technological innovations." . . "Technological innovations" . "Innovation" . . "Innovation." . "Innovazione tecnologica e design." . . "Progresso tecnico e design." . . "Zarządzanie przedsiębiorstwem innowacje." . . "Gestion d'entreprise Innovations." . . "Produits nouveaux." . . "Aziende industriali - Innovazione tecnologica." . . "Innovationsstrategi" . . "Gestion d'entreprise." . . "Gestion de l'innovation." . . "Industrial management." . . "Industrial management" . "Chuang yi." . . "創意" . "Design." . . "Design" . "Innovation technologique." . . . . . . . . . . . . . "Livres électroniques" . . . . . "Design-driven innovation : changing the rules of competition by radically innovating what things mean" . . . . . . "She ji li chuang xin" . . . . . "Electronic books"@en . . . "Design-Driven Innovation : Changing the Rules of Competition by Radically Innovation What Things Mean" . "Design-driven innovation : cambiare le regole della competizione innovando radicalmente il significato dei prodotti"@it . . . "Design-driven innovation : cambiare le regole della competizione innovando radicalmente il significato dei prodotti e dei servizi"@it . . . . . . . . . . . "设计力创新" . . . . . . "Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In \"Design-Driven Innovation: How to Compete by Radically Innovating What Things Means\", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. \"Design-Driven Innovation\" offers a provocative new view of innovation thinking and practice." . "Design-driven innovation changing the rules of competition by radically innovating what things mean" . "Design-driven innovation changing the rules of competition by radically innovating what things mean"@en . . . . . . . . . "Design driven innovation : changing the rules of competition by radically innovating what things mean" . . . "設計力創新" . . . . . . . . . . . . . "Design-driven innovation"@it . "Design-driven innovation" . . . . "Gestion industrielle." . . "Innovations." . . "BUSINESS & ECONOMICS / Industrial Management" . . "Design Innovation." . . "Management" . . . . "Harvard Business Press." . .