The deep dive one company's secret weapon for innovation
Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days. correspondents visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive."
"Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days. Designers at IDEO demonstrate the team approach to designing a better product using the "deep dive," a highly effective form of brainstorming."
"Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days. correspondents visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive.""@en
"Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days."
"Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days."@en
"Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days. Demonstrates the team approach to designing a better product. Designers at Ideo are given the task of redesigning the shopping cart in just 5 days. Shows group problem solving and innovation."
"Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive." An enemy of planning done by a lone genius behind closed doors, this company uses its deep dive technique-a form of focused chaos-to creatively redesign a shopping cart through what it refers to as a process of enlightened trial and error. (22 minutes)."
"Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive. An enemy of planning done by a lone genius behind closed doors, this company uses its deep dive technique-a form of focused chaos-to creatively redesign a shopping cart through what it refers to as a process of enlightened trial and error."@en
"IDEO, a product development firm in the United States, demonstrates how it uses a highly effective form of brainstorming called the "deep dive" as part of its creative design process."@en
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