"Cercetări de marketing." . . "Betriebliche Kennzahl" . . "Marketing Mathematical models." . . "Marketing Recherche Guides, manuels, etc." . . "Marketing." . . "Marketing" . . . . . . "Marketing metrics the definitive guide to measuring marketing performance"@en . "Marketing metrics the definitive guide to measuring marketing performance" . "Marketing metrics : the definitive guide to measuring marketing performance"@en . "Marketing metrics : the definitive guide to measuring marketing performance" . "Marketing Metrics : The Definitive Guide to Measuring Marketing Performance" . . . "It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this reference will help readers prove the business value and efficacy of their efforts. Fully updated to reflect the latest techniques, insights, and research, as well as the importance of digital marketing and social media, Marketing Metrics, Second Editionexplains the applications, tradeoffs, and nuances of each metric, and shows exactly how to gain actionable information from the data. For clarity and simplicity, it avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques. This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and channel management, pricing strategy, promotion, advertising media, web metrics, and much more. It also demonstrates how to use marketing metrics as an \"X-ray\" to discover leading indicators, and identify crucial new opportunities and challenges. Also included is an entirely new chapter on the systems of metrics that can be used to assess the overall performance of the firm and how marketing initiatives help or hinder." . . "It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this reference will help readers prove the business value and efficacy of their efforts. Fully updated to reflect the latest techniques, insights, and research, as well as the importance of digital marketing and social media, Marketing Metrics, Second Editionexplains the applications, tradeoffs, and nuances of each metric, and shows exactly how to gain actionable information from the data. For clarity and simplicity, it avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques. This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and channel management, pricing strategy, promotion, advertising media, web metrics, and much more. It also demonstrates how to use marketing metrics as an \"X-ray\" to discover leading indicators, and identify crucial new opportunities and challenges. Also included is an entirely new chapter on the systems of metrics that can be used to assess the overall performance of the firm and how marketing initiatives help or hinder."@en . . . . . . . . "Livres électroniques" . . . "It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this reference will help readers prove the business value and efficacy of their efforts. Fully updated to reflect the latest techniques, insights, and research, as well as the importance of digital marketing and social media,Marketing Metrics, Second Editionexplains the applications, tradeoffs, and nuances of each metric, and shows exactly how to gain actionable information from the data. For clarity and simplicity, it avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques. This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and channel management, pricing strategy, promotion, advertising media, web metrics, and much more. It also demonstrates how to use marketing metrics as an \"X-ray\" to discover leading indicators, and identify crucial new opportunities and challenges. Also included is an entirely new chapter on the systems of metrics that can be used to assess the overall performance of the firm and how marketing initiatives help or hinder." . . . . . . . . . . . . . . . "Marketing metrics The definitive guide to measuring marketing performance" . . . . . . . . . . . . . . . . . . . "Electronic books"@en . . . . . "Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In \"Marketing Metrics,\" four leading researchers and consultants systematically introduce today' s most powerful marketing metrics. The authors show how to use a \"dashboard\" of metrics to view market dynamics from various perspectives, maximize accuracy, and \"triangulate\" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency." . . . "Marketingmanagement." . . "Marketing research." . . "Statistieken." . . "Multidimensionale Skalierung." . . "Marketing Modèles mathématiques Guides, manuels, etc." . . "Kennzahl." . . "Return on Investment" . . "Mathematisches Modell." . . "Marktforschung." . . "Marktforschung" . "Marketing Recherche." . . "Werbeerfolgskontrolle." . . "Marketing Modèles mathématiques." . . "Verbraucherforschung." . . "Marketingforschung." . .