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http://worldcat.org/entity/work/id/867225553

Relationship marketing perspectives, dimensions and contexts

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http://schema.org/description

  • "Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented."

http://schema.org/genre

  • "Electronic books"@en

http://schema.org/name

  • "Relationship marketing"
  • "Relationship marketing : perspectives, dimensions and contexts"
  • "Relationship marketing perspectives, dimensions and contexts"@en
  • "Relationship marketing :perspectives, dimensions and contexts"