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http://worldcat.org/entity/work/id/867333178

Behind the screens : Hollywood goes hypercommercial

Discusses the idea that commercialism has distorted the whole enterprise of making movies by shifting into the more profitable arena of advertising, selling and promotion. Topics include: product placement; film clips used as advertisements; movie spin-offs of CDs, toys, games, books, licensing ventures; media conglomerates provide marketing muscle for movies; system suppresses real artistic talent.

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  • "Hollywood goes hypercommercial"
  • "Hollywood goes hypercommercial"@en

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description

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  • "Discusses the idea that commercialism has distorted the whole enterprise of making movies by shifting into the more profitable arena of advertising, selling and promotion. Topics include: product placement; film clips used as advertisements; movie spin-offs of CDs, toys, games, books, licensing ventures; media conglomerates provide marketing muscle for movies; system suppresses real artistic talent."@en
  • "This program examines the invasion of mainstream big-budget movies by advertising and marketing."
  • "This program examines the rise of product placements, tie-ins with fast food chains, and toy merchandising in feature films. Argues that mainstream movies have become vehicles for advertising and marketing various products."@en
  • "Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing."
  • "Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing."@en
  • "Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others."@en

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genre

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  • "Nonfiction films"
  • "Nonfiction films"@en
  • "Motion pictures"
  • "Motion pictures"@en
  • "Feature films"
  • "Feature films"@en
  • "Internet videos"@en
  • "Documentary films"
  • "Documentary films"@en
  • "Criticism, interpretation, etc"
  • "History"
  • "History"@en

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  • "Behind the screens : Hollywood goes hypercommercial"@en
  • "Behind the screens : Hollywood goes hypercommercial"
  • "Behind the screens Hollywood goes hypercommercial"
  • "Behind the screens Hollywood goes hypercommercial"@en

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