"USA." . . "Sports Marketing." . . "Toegepaste marketing." . . "Deportes Aspectos económicos E.U.A." . . "Šport Marketing Kontingenčne metode Učbeniki za visoke šole." . . "SPORTS & RECREATION / Business Aspects" . . "SPORTS & RECREATION Business Aspects." . "Spor Ekonomik açıdan ABD." . . "Sponsorship." . . "Tržni mehanizem Ciljno vodenje Prispevki Učbeniki za visoke šole." . . "USA" . . "Sports Economic aspects." . . "Šport Javne storitve Ekonomski vidik Učbeniki za visoke šole." . . . . . . . . . . . . . . . . . . . . "\"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice\"--" . "\"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice\"--"@en . "Sports Marketing"@en . "Sports Marketing" . . . . . . . "Lehrbuch" . . . . . . . . . "Sports marketing : a strategic perspective" . . . "Sports marketing : a strategic perspective"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Matériel didactique" . . . . . . . . . . . . "Sports marketing a strategic perspective"@en . . . . "Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice." . . . . . . . . . . . . . . . . . . . . . "Electronic books"@en . . "Sports marketing : A strategic perspective" . . . "体育营销学 : 战略性观点" . . . . . . . "Ti yu ying xiao xue : zhan lüe xing guan dian" . . . "5th ed"@en . . . . . . . . . "Sports Economic aspects United States." . . "Marketing Implementacija Kontrolni mehanizmi Učbeniki za visoke šole." . . "reklame" . . "Sports Marketing United States." . . "Strategische planning." . . "Verenigde Staten." . . "Marketing." . . "Potrošniki Marketinška strategija Športna dogajanja Učbeniki za visoke šole." . . "Cene Determinante Določevanje ciljev Učbeniki za visoke šole." . . "Šport Veličine Vrhovi Učbeniki za visoke šole." . . "Športna oprema Predstavitve Avdiovizualni mediji Učbeniki za visoke šole." . . "GAMES / Gambling / Sports" . . "Sports - Aspect économique - États-Unis." . . "Sports Aspect économique États-Unis." . "Esports Aspectes econòmics Estats Units d'Amèrica." . . "Sportsindustri" . . "SPORTS & RECREATION / General" . . "SPORTS & RECREATION General." . "Potrošniki." . . "Sponzorstvo." . . "Trženje." . . "SPORTS & RECREATION / Essays" . . "Sports United States Marketing." . . "Marketing stratégique." . . "Consumers." . . "Strategic management Sports Marketing strategic management United States." . . "Sports Marketing Hale of fame United States." . . "Contingency Sports Framework United States." . . . . "Spor ABD Pazarlama." . . "Sports - États-Unis - Marketing." . . "Sports États-Unis Marketing." . "SPORTS & RECREATION / Reference" . . "Sports Ekonomic aspects United States." . . "Sports Organisation et administration États-Unis." . . "BUSINESS & ECONOMICS / Marketing / General" . . "BUSINESS & ECONOMICS Marketing General." . "Deportes aspectos económicos Estados Unidos." . . "United States." . . "Esports Estats Units d'Amèrica Màrqueting." . . "Strategisk markedsføring" . . "Deportes E.U.A. Mercadotecnia." . . "Šport Tržna miselnost Ponudba in povpraševanje Učbeniki za visoke šole." . . "Strategic planning." . . "Sport." . . "Šport." . "Sport" . "Marketing Športna oprema Koncepcije Ključne besede Učbeniki za visoke šole." . . "Sportsøkonomi" . . "markedsføring" . . "Markedsføring" . "économie sport Etats-Unis." . . "Rekreacija Ekonomski vidik Športno udejstvovanje Učbeniki za visoke šole." . . "TRAVEL / Special Interest / Sports" . . "Promotion." . . "Marketing sportowy." . . "Sportsponsoring." . . "Markedsføring-øvrige emner" . . "SPORTS & RECREATION / History" . . "Strateško planiranje." . . "Šport Cene storitev Cenovna politika Učbeniki za visoke šole." . . "Routledge." . . "Sports Marketing États-Unis." . . "Sporty aspekt ekonomiczny." . . "Promocija." . . "marketing sport." . . "Deportes marketing Estados Unidos." . .