http://worldcat.org/entity/work/id/872998201

People to People Fundraising Social Networking and Web 2.0 for Charities

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:ulliGetting supporters to do more than giveliEvaluating your Web siteliBlogs ' an important development in fundraisingliThe power of celebrity in building communitiesliHow to leverage an individual supporter's social networkliOnline marketing to ethnic and special interest communitiesliHow to influence single-gift Web donors to become monthly donorsliThe opportunities and challenges of multi-channel marketingliWhy ePhilanthropy succeeds ' seven pillars of e-successliConnecting with planned gift donors and prospectsliButtons and banners on company Web sitesliPlus much more!/ul Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

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