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The marketing plan handbook

"Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot, ultimately, creating a long-term plan for marketing success. Addresses two to the most common queries among new business owners and entrepreneurs: How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create; Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world; Covers new marketing technologies and current trends"--Provided by publisher.

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  • "Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more."
  • "<DIV>Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot-ultimately, creating a long-term plan for marketing success. Addresses two to the most common queries among new business owners and entrepreneurs-How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world Covers new marketing technologies and current trends </DIV>"
  • ""Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot, ultimately, creating a long-term plan for marketing success. Addresses two to the most common queries among new business owners and entrepreneurs: How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create; Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world; Covers new marketing technologies and current trends"--Provided by publisher."@en
  • "Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot--ultimately, creating a long-term."@en
  • "From the Publisher: The only marketing consultant you will ever need. With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short-lived techniques, and trendy gimmicks and shows you how to develop a time-tested marketing plan that focuses on what works, not what's hot. In 12 action-packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals, assess your marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more! The Marketing Plan Handbook: Provides 12 steps for developing a marketing plan that would cost you $5,000 to $10,000 to create; Includes practical and tested marketing tactics proven to work in the real world; Covers new marketing technologies and current trends. This invaluable guide addresses two to the most common queries among new business owners and entrepreneurs-How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? The Marketing Plan Handbook gives you both and more."
  • ""An indispensable guide to creating an effective marketing plan that produces big results for small businesses -- updated to address the latest marketing strategies and trends"--"
  • ""Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Given prompts, exercises, action assignments, examples, and resources, business owners brushstroke their way to a big-picture marketing plan and determine their goals, priorities, effectively use resources, and, ultimately, master the marketing mindset that most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--"

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  • "Handbooks and manuals"
  • "Ressources Internet"
  • "Electronic resource"
  • "Electronic books"@en

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  • "The marketing plan handbook"@en
  • "The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar"
  • "The Marketing Plan Handbook Develop Big Picture Marketing Plans for Pennies on the Dollar"
  • "The Marketing Plan Handbook Develop Big Picture Marketing Plans for Pennies on the Dollar"@en
  • "Marketing plan handbook develop big picture marketing plans for pennies on the dollar"@en
  • "Marketing plan handbook : develop big-picture marketing plans for pennies on the dollar"@en
  • "The marketing plan handbook : develop big picture marketing plans for pennies on the dollar"
  • "The marketing plan handbook : develop big picture marketing plans for pennies on the dollar"@en
  • "Marketing plan handbook : develop big picture marketing plans for pennies on the dollar"
  • "The marketing plan handbook develop big picture marketing plans for pennies on the dollar"@en
  • "The marketing plan handbook develop big picture marketing plans for pennies on the dollar"

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