"Partant de la montée en puissance du sport au cours de la décennie 1970, l'ouvrage s'interroge sur les facteurs qui ont permis le passage de pratiques compétitives confidentielles au sport-spectacle et au sport business, véritable phénomène de société. Comment s'articulent le monde du sport, le monde des médias et celui de l'économie globale? Quelle est la place du sport dans cet ensemble? Comment expliquer l'explosion des droits de retransmission des compétitions sportives ou le niveau de salaires de certains sportifs? Comment estimer les retombées de l'organisation d'un événement sportif majeur sur la ville ou la région organisatrices?"
"L'engouement pour le sport a été accompagné par des transformations techniques, économiques et sociales. En particulier le monde des télécommunications a fortement évolué, entraînant celui de la communication, du marketing. Les pratiques compétitives confidentielles sont passées au sport-spectacle et sport business. Ce livre apporte un nouvel éclairage sur les nouveaux marchés du sport."
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