Built identity : Swiss Re's corporate architecture
This book documents reinsurance firm Swiss Re's built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hönig with the participating architects: Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, and St cheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression.
"This book documents reinsurance firm Swiss Re's built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hönig with the participating architects: Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, and St cheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression."@en
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Architektur Schweizerische Rückversicherungsgesellschaft (Zürich) Geschäftshaus Geschichte Bildband.
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