Linked Data Explorerhttp://worldcat.org/entity/work/id/890549530
Abundance : buying and selling in postwar Australia
After the privations of the Second World War, and the Depression, people suddenly had a huge range of choice of where to dispose of their discretionary income. And with the boom in consumer goods came a boom in advertising and marketing. Increasingly sophisticated advertising was backed by developments in the science (or should that be art) of market research, which explored the psychology of the purchaser, and led to a shift in the style of ads. And with the increase in available goods, and growing emphasis on the purchaser, Australians were defining themselves more than ever before through the things they bought.
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http://schema.org/about
- http://id.worldcat.org/fast/876410
- http://id.worldcat.org/fast/1084291
- http://id.loc.gov/authorities/subjects/sh85031491
- http://id.worldcat.org/fast/901974
- http://id.worldcat.org/fast/1111969
- http://id.loc.gov/authorities/subjects/sh85031486
- http://id.worldcat.org/fast/1204543
- http://experiment.worldcat.org/entity/work/data/890549530#Place/australia
- http://id.worldcat.org/fast/876358
- http://id.loc.gov/authorities/subjects/sh85109163
- http://id.loc.gov/authorities/subjects/sh85109167
- http://id.worldcat.org/fast/1010167
- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.worldcat.org/fast/1084263
- http://experiment.worldcat.org/entity/work/data/890549530#Event/since_1945
- http://id.loc.gov/authorities/subjects/sh85119819
http://schema.org/description
- "Love it or loathe it, if we want to understand our current culture of accumulation we need to go back to where it all began. This book comprehensively examines the attempts to define, understand, influence and protect the consumer in postwar Australia. It spans the 'long boom' when an abundance of consumer goods exploded onto the market."
- "After the privations of the Second World War, and the Depression, people suddenly had a huge range of choice of where to dispose of their discretionary income. And with the boom in consumer goods came a boom in advertising and marketing. Increasingly sophisticated advertising was backed by developments in the science (or should that be art) of market research, which explored the psychology of the purchaser, and led to a shift in the style of ads. And with the increase in available goods, and growing emphasis on the purchaser, Australians were defining themselves more than ever before through the things they bought."@en
http://schema.org/name
- "Abundance buying and selling in postwar Australia"
- "Abundance: Buying and Selling in Post War Australia"
- "Abundance : buying and selling in postwar Australia"
- "Abundance : buying and selling in postwar Australia"@en