"Arte Aspecto político Sacro Imperio Romano Germánico." . . "kunst og kongemagt" . . "Herrscherbild." . . "Kunst." . . "aArt xPolitical aspects zHoly Roman Empire." . . . . "Visualisierung Politik Deutschland Geschichte 16. Jh Kongressbericht." . . "Tysk-romerska riket" . . "Duitsland." . . "Art Aspectes polítics Sacre Imperi Romano-Germànic Mecenatge." . . "1493 - 1519" . . . . . . . . . . . . . . . . . . . "Marketing Maximilian : the visual ideology of a Holy Roman Emperor" . . . . . . . . . "Marketing Maximilian the visual ideology of a Holy Roman Emperor"@en . . . . . . . . . . . . "\"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls \"the routinization of charisma,\" strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory- undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.\"--Publisher's description."@en . "\"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls \"the routinization of charisma,\" strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory- undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.\"--Publisher's description." . . . . . . . . . "Marketing Maximilian : the visual ideology of a Holy Roman emperor" . . . . . . . "History" . . . . "History"@en . . . . . "Art et politique Saint Empire romain germanique Renaissance." . . "herskere, ikonografi" . . "idéologie mécénat Maximilien (empereur germanique ; 1)" . . "Art Aspect politique Saint Empire romain germanique." . . "Politik Visualisierung Deutschland Geschichte 16. Jh." . . "Arte e politica - Sacro romano impero. 962-1806 - 1493-1519." . . "Prenten." . . "Keizers." . . "Kejsare Tysk-romerska riket 1400-talet 1500-talet." . . "Propaganda - Sacro romano impero. 962-1806 - 1493-1519." . . "Propaganda." . . "Sacro Imperio Romano Germánico" . . "Beeldvorming." . . "Heilige Roomse rijk der Duitse Natie." . . "Holy Roman Empire" . . "Druckgraphik." . . "Politik." . . "Saint Empire romain germanique" . . "Sacre Imperi Romano-Germànic" . . "Arte renacentista Austria." . . "Konst historia politiska aspekter 1400-talet 1500-talet." . .