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http://worldcat.org/entity/work/id/893967

Customer Relationship Management

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type

about

http://schema.org/about

author

contributor

creator

description

http://schema.org/description

  • "Gids voor bestuurders en managers voor strategie, beleid, instrumenten en operationele toepassingen van CRM."
  • "This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It contains case studies and questions at the end of each chapter to test understanding. It has coverage of the strategic, organisational, commercial and technological aspects of CRM. It also contains discussion of buyer-seller relations from a social psychology perspective."

genre

http://schema.org/genre

  • "Electronic books"@en

name

http://schema.org/name

  • "Customer Relationship Management"@en
  • "Customer relationship management"
  • "Customer relationship management"@en

workExample