Using computer-based technologies to support farmers' decision making : a report for the Cooperative Venture for Capacity Building
Many Australian farmers own and use computers, yet decision support software is not integral to the management of more than a fraction of Australian family farms, despite the availability and affordability of such packages. This study aimed to generate insights to help developers of decision support software avoid marketing failures associated with low adoption of these technologies.
"Many Australian farmers own and use computers, yet decision support software is not integral to the management of more than a fraction of Australian family farms, despite the availability and affordability of such packages. This study aimed to generate insights to help developers of decision support software avoid marketing failures associated with low adoption of these technologies."@en
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