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http://worldcat.org/entity/work/id/902293637

Pricing strategy defining value

Discusses the important decisions involved in assigning a price to a product. Focuses on setting a pricing policy, determining true costs, the impact of perceived value, specific strategies, and the challenges of global pricing. Uses the experiences of Body Glove, Southwest Airlines, and other companies as examples of creative pricing strategies.

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  • "Defining value"
  • "Defining value"@en

contributor

description

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  • "Discusses the important decisions involved in assigning a price to a product. Focuses on setting a pricing policy, determining true costs, the impact of perceived value, specific strategies, and the challenges of global pricing. Uses the experiences of Body Glove, Southwest Airlines, and other companies as examples of creative pricing strategies."
  • "Discusses the important decisions involved in assigning a price to a product. Focuses on setting a pricing policy, determining true costs, the impact of perceived value, specific strategies, and the challenges of global pricing. Uses the experiences of Body Glove, Southwest Airlines, and other companies as examples of creative pricing strategies."
  • "Discusses the important decisions involved in assigning a price to a product. Focuses on setting a pricing policy, determining true costs, the impact of perceived value, specific strategies, and the challenges of global pricing. Uses the experiences of Body Glove, Southwest Airlines, and other companies as examples of creative pricing strategies."@en

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  • "Pricing strategy defining value"
  • "Pricing strategy defining value"@en

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