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Marketing the e-business

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure. Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features covera.

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  • "E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure. Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features covera."@en
  • "E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure. Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.This updated edition features coverage of such emerging topics as: Mobile marketing; Social networking and blogging as marketing issues; E-segmentation; and Customer relationship marketing online. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than simply business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples, and discussion questions, the book is ideal for use with students."@en
  • "How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics."@en
  • "Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan."

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  • "Ressources Internet"
  • "Electronic books"
  • "Electronic books"@en
  • "Livres électroniques"
  • "Electronic resource"@en

name

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  • "Marketing the e-business"
  • "Marketing the e-business"@en
  • "Marketing the e-Business"@en
  • "Marketing the e-Business"
  • "Marketing the eBusiness"
  • "Marketing the e-Business, Second Edition"@en

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