An illustrated lecture delivered by Jean Kilbourne and Rick Pollay about the power of advertizing dollars to counter the influence of scientific research, to affect news coverage and to put private profit ahead of public health.
"An illustrated lecture delivered by Jean Kilbourne and Rick Pollay about the power of advertizing dollars to counter the influence of scientific research, to affect news coverage and to put private profit ahead of public health."@en
"An expose of the marketing strategies of the tobacco industry, revealing the cynical and manipulative way in which new generations of nicotine addicts are created. Explains the health hazards of smoking, and details advertising techniques such as reassuring smokers, targeting kids & women, exploiting anxieties. Discusses the ways that the media censor themselves to gain advertising dollars. Provides suggestions for action."
""Jean Kilbourne and Rick Pollay deliver a comprehensive analysis, and an engaging insider's view of the strategies and methods of the tobacco pushers"--Container."
"Feminist Jean Kilbourne and marketing professor Rick Pollay show examples of tobacco advertizing in the American media and explore the manipulative advertizing strategies of the tobacco industry."@en
"A hard-hitting expose of the advertising strategies of the tobacco industry. Reveals the cynical and manipulative way in which the "pack of lies" is spread and new generations of nicotine addicts are created."
"A hard-hitting expose of the advertising strategies of the tobacco industry. Reveals the cynical and manipulative way in which the "pack of lies" is spread and new generations of nicotine addicts are created."@en
"A hard-hitting expose of the advertising strategies of the tobacco industry. Reveals the cynical and manipulative way in which the "pack of lies" is spread, and new generations of nicotine addicts are created."@en
"The lecturers examine, with visual examples, the advertising strategies of the tobacco industry. They contend that a "pack of lies" is pushed upon people in the United States, as well as in the rest of the world, and that new generations of nicotine addicts are needed by the industry and are being created by intentionally misinforming the public via advertising."@en
"Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health."@en
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