Linked Data Explorerhttp://worldcat.org/entity/work/id/906417747
A branded world adventures in public relations and the creation of superbrands
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/relations_publiques_etats_unis_guides_manuels_etc
- http://id.worldcat.org/fast/837883
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/business
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/merken
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/marketing
- http://id.worldcat.org/fast/1204155
- http://id.worldcat.org/fast/1082892
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/varemaerker
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/maerkevarer
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/business_&_economics_public_relations
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/produits_de_marque_etats_unis_guides_manuels_etc
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/brand_name_products_united_states
- http://id.loc.gov/authorities/subjects/sh2008110240
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/produits_de_marque_etats_unis_cas_etudes_de
- http://id.loc.gov/authorities/subjects/sh2007102132
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/branding
- http://experiment.worldcat.org/entity/work/data/906417747#Topic/public_relations
http://schema.org/description
- "Public relations executive Michael Levine shows how PR fits into the branding processing using anecdotes, real-world examples, and the creation of a fictional product."
- "The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media."@en
http://schema.org/genre
- "Electronic books"@en