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Sustainability marketing : a global perspective

The 2nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

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  • "This new extended seconde edition of the award-winning textbook "Sustainability marketing : a global perspective" provides a sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision-making of marketing managers. The book shows how the complexities of sustainability issues can be adressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research ; an integration of social, ethical and environmental values into marketing strategy development ; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps' ; and finally, an analysis of how marketing can go beyond responding to social change and contribute to the transformation of a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. [4e de couv.]."
  • "The 2nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management."@en

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  • "Sustainability marketing : a global perspective"
  • "Sustainability marketing : a global perspective"@en
  • "Sustainability marketing : A global perspective"
  • "Sustainability marketing a global perspective"@en
  • "Sustainability marketing a global perspective"
  • "Sustainability Marketing : a Global Perspective"