http://worldcat.org/entity/work/id/908560935

Don't be such a scientist talking substance in an age of style

Is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style counts. Enter Randy Olson. Fifteen years ago, marine biologist Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With his films, he has tried to bridge the cultural divide that has too often left science on the outside looking in. Now, in his first book, Olson recounts the lessons from his own hilarious--and at times humiliating--evolution from science professor to Hollywood filmmaker, offering up serious insights and poignant stories.--From publisher description.

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