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The story so far what we know about the business of digital journalism

Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures. Grueskin, Seave, and Lucas Graves spent several months.

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  • "Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures. Grueskin, Seave, and Lucas Graves spent several months."@en
  • "Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations--some of which were founded over a century ago and others established only in the past year or two--and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment. -- Book Description."

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  • "Livres électroniques"
  • "Electronic books"@en
  • "Llibres electrònics"

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  • "The story so far : what we know about the business of digital journalism"
  • "Story so far what we know about the business of digital journalism"
  • "The story so far what we know about the business of digital journalism"@en
  • "The story so far what we know about the business of digital journalism"

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