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30 second democracy

Using footage from political campaigns beginning in 1948, examines the use, techniques and effects of political television advertising. Constrasts advertising in Britain, where ads are from 4 to 10 minutes long, and use of the spot ad is resisted, to Canada, where spot ads and political free time on the networks are both used, to the United States, where paid spot ads are the norm. Advertising directors discuss techniques, what makes an effective ad, the use of negative advertising, and the inferences the public does draw from ads, as against what was aimed for. Details how the medium threatens to turn elections into a marketing exercise and voting into just another consumer option. Includes footage of both famous and infamous political commercials of recent memory.

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  • "30 second democracy"@en
  • "Thirty second democracy"
  • "Thirty second democracy"@en

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description

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  • "Using footage from political campaigns beginning in 1948, examines the use, techniques and effects of political television advertising. Constrasts advertising in Britain, where ads are from 4 to 10 minutes long, and use of the spot ad is resisted, to Canada, where spot ads and political free time on the networks are both used, to the United States, where paid spot ads are the norm. Advertising directors discuss techniques, what makes an effective ad, the use of negative advertising, and the inferences the public does draw from ads, as against what was aimed for. Details how the medium threatens to turn elections into a marketing exercise and voting into just another consumer option. Includes footage of both famous and infamous political commercials of recent memory."@en
  • "Provides a comparative history of political television advertising in the United States, Britain and Canada. Looks at how each of these countries has taken widely differing approaches to regulating political advertising on television."@en
  • "Explores the disturbing relationship that emerges between political parties and the advertising industry during election campaigns. This documentary examines the history of political television advertisements in Canada, Britain and the United States and looks at how each of these countries has taken a very different approach to regulating them with very different results. Included are some of the most famous and infamous political ads and interviews with some of the highest profile ad-makers and analysis of political ads in the world."@en
  • "Explores the disturbing relationship that emerges between political parties and the advertising industry during election campaigns. Included in the program are some of the most famous and infamous political ads of recent memory."@en
  • "Provides a comparative history of political television advertising in the United States, Britain and Canada. Looks at how each of these countries has taken widely differing approaches to regulating political advertising on television."
  • ""Examines the history of television political advertising in Canada, Britain and the United States, detailing how the medium threatens to turn elections into a marketing exercise and voting into just another consumer option. Includes footage of both famous and infamous political commercials of recent memory.""@en
  • "This program examines the history of political television advertisements in Canada, the UK and the USA and how each of these countries has taken a different approach to regulating them with very different results."
  • "Using footage from political campaigns beginning in 1948, examines the use, techniques and effects of political television advertising. Constrasts advertiding in Britain, where ads are from 4 to 10 minutes long, and use of the spot ad is resisted, to Canada, where spot ads and political free time on the networks are both used, to the United States, where paid spot ads are the norm. Advertising directors discuss techniques, what makes an effective ad, the use of negative advertising, and the inferences the public does draw from ads, as against what was aimed for."

name

http://schema.org/name

  • "30 second democracy"
  • "30 second democracy"@en
  • ":30 second democracy"
  • ":30 second democracy"@en

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