Creating a logo a process for designers

""Logos are an essential part of the branding of a company. Some companies spend millions having their logo designed and all companies protect their logo very carefully from misuse or copying. The process of arriving at a logo is a complex one, involving many hours of work and lengthy research. In this program we examine the process of conceptualizing, designing and producing a logo. Taken from the client arriving at the office with a design brief, through research and the creative processes leading to the presentation of a first draft, designers give their insight into developing a logo and the program concludes with the production and launch of the accepted logo." -- Chip Taylor Communications website."@en
"Discussing the role of logos in the branding of a company, this DVD traces the process of conceptualizing, designing and producing a logo. It follows a design from the design brief, through research and a variety of creative processes, to the presentation of the final draft."@en
"Using the VEA logo as a real life example, the process of conceptualising, designing and producing a logo is examined."@en
"Using the VEA logo as a real life example, the process of conceptualising, designing and producing a logo is examined."