This text reviews general strategy theory and relates it to the special circumstances of the construction industry, proposing appropriate new methods where relevant. Strategic management techniques are discussed, with ideas on formulating strategy.
"This text reviews general strategy theory and relates it to the special circumstances of the construction industry, proposing appropriate new methods where relevant. Strategic management techniques are discussed, with ideas on formulating strategy."@en
"This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and mark."@en
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