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http://worldcat.org/entity/work/id/9310755

Integrated advertising, promotion, and marketing communications + mymarketinglab with pearson ... etext access card

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about

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alternateName

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  • "Integrated advertising, promotion & marketing communications"@en
  • "Integrated advertising, promotion & marketing communications"
  • "Intergrated advertising, promotion and market communications"@en
  • "Integrated advertising, promotion, and marketing communications"@en
  • "Integrated advertising, promotion, and marketing communications"
  • "Integrated advertising, promotion, & marketing communications"
  • "Integrated advertising, promotion, & marketing communications"@en

author

contributor

creator

description

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  • "Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software."
  • "For undergraduate "Advertising and integrated marketing communication" courses. This global edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns."

genre

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  • "Lehrbuch"
  • "Case studies"
  • "Příručky"
  • "Electronic books"@en
  • "Handbooks and manuals"@en
  • "Handbooks, manuals, etc"

name

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  • "Integrated advertising, promotion, and marketing communications + mymarketinglab with pearson ... etext access card"@en
  • "Integrated advertising, promotion & marketing communications"@en
  • "Integrated advertising, promotion & marketing communications"
  • "Reklama, propagace a marketingová komunikace"
  • "Integrated Advertising, Promotion, and Marketing Communications"
  • "Integrated advertising"
  • "Integrated Advertising, Promotion & Marketing Communications"@en
  • "Integrated advertising, promotion, and marketing communications"
  • "Integrated advertising, promotion, and marketing communications"@en
  • "Integrated advertising, promotion & market communications"@en
  • "Guang gao, cu xiao yu zheng he ying xiao chuan bo"
  • "Integrated advertising, promotion, & marketing communications"
  • "Integrated advertising, promotion, & marketing communications"@en
  • "Geïntegreerde marketingcommunicatie"
  • "广告, 促销与整合营销传播"
  • "Integrated advertising, promotion, and marketing communicaitons"@en
  • "Publicidad, promoción y comunicación integral en marketing"
  • "Publicidad, promoción y comunicación integral en marketing"@es
  • "Integrated advertising, promotion, and marketing communication"
  • "Integrated advertising, promotion and marketing communications"@en
  • "Integrated advertising, promotion and marketing communications"

workExample

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