. . "Small business Marketing." . . "Petites et moyennes entreprises Marketing." . . . . . "Big business marketing for small business budgets" . "Big business marketing for small business budgets"@en . . . "Electronic books"@en . "Xiao qi ye da ying xiao" . . . . "\"Big Business Marketing for Small Business Budgets\" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life."@en . "小企业大营销" . . . . . . . "\"Discover the marketing techniques used by big businesses; capture your customers' lifetime value; maximize your marketing investment; learn what works and what doesn't\"--Cover." . . "Small business budgets" . "Small business budgets"@en . . . . "BUSINESS & ECONOMICS Organizational Behavior." . . "Marketing Gestion." . . "BUSINESS & ECONOMICS Management Science." . . "BUSINESS & ECONOMICS Industrial Management." . . "BUSINESS & ECONOMICS Management." . .