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http://worldcat.org/entity/work/id/982551

New products management

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http://schema.org/about

http://schema.org/description

  • "Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book."

http://schema.org/genre

  • "Electronic books"@en

http://schema.org/name

  • "New products management"
  • "New products management"@en
  • "新产品管理 : 第7版"
  • "Neuprodukt-Management : [ein strategisches Gesamtkonzept]"
  • "New Products management"
  • "New Products management"@it
  • "Neuprodukt-Management"
  • "Xin chan pin guan li : di 7 ban"
  • "New Products Management"

http://schema.org/workExample