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"Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition."
"How people choose under conditions of scarcity is the subject of this study into microeconomics for students. The idea that this is of little interest to affluent westerners changes when the student considers how scarcity is not just economics-based."
"Questo manuale sviluppa gli strumenti analitici essenziali con pazienza e grande attenzione ai dettagli. Nello stesso tempo, li inserisce in una casistica straordinariamente eterogenea per mettere in luce la forza e la versatilità della logica economica. L'impostazione didattica proposta dall'autore è una caratteristica che differenzia il libro dagli altri testi presenti sul mercato: proponendo dei semplici problemi legati al contesto quotidiano, l'autore stimola gli studenti a ragionare come farebbe un economista. Questi problemi vengono evidenziati nel testo con il termine "naturalismo economico". Il livello di trattazione e di formalizzazione matematica è adeguato per corsi del triennio di scienze politiche e di economia."
"Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light."
""My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. In more than 40 years of teaching, I have found no more effective device for developing intuition than to train students to become "Economic Naturalists." Studying biology enables people to observe and marvel at many details of life that would otherwise have escaped notice. In much the same way, studying microeconomics can enable students to see the mundane details of ordinary existence in a sharp new light. Throughout the text, I try to develop intuition by means of examples and applications drawn from everyday experience. Microeconomics and Behavior teaches students to see each feature of the manmade landscape as the reflection of an implicit or explicit cost-benefit calculation"--"
"El principio de la escasez: tener una cantidad mayor de una cosa normalmente significa tener una menor de otra. El principio del costo beneficio: no debe emprenderse una acción a menos que su beneficio marginal sea al menos tan grande como su costo marginal. El principio de los incentivos: las comparaciones coste beneficio son relevantes no sólo para identificar las decisiones que deben tomar las personas racionales sino también para predecir las decisiones que tomarán realmente. El principio de la ventaja comparativa: todo el mundo obtiene mejores resultados cuando cada uno se concentra en la actividad en la que es relativamente más productivo. El principio del costo de oportunidad creciente: deben utilizarse los recursos que tienen el menor costo de oportunidad antes que los que tienen el mayor costo de oportunidad. El principio del equilibrio: un mercado en equilibrio no deja sin explotar ninguna oportunidad individual, pero puede no explotar todas las oportunidades que pueden aprovecharse por medio de la acción colectiva. El principio de la eficiencia: la eficiencia es un importante objetivo social, ya que cuando el pastel económico aumenta, todo el mundo puede obtener un trozo mayor. EL NATURALISMO ECONÓMICO 'Por qué están las ballenas y los elefantes en peligro de extinción, pero no los pollos? Por qué están los comercios concentrados en una misma zona? 'Por qué las colas que se forman en las cajas de los supermercados tienden a ser todas ellas más o menos de la misma longitud? 'Por qué bajó la Reserva Federal los tipos de interés en 2001? '2003 y los subió en 2004? '2005? 'Es China el número uno?."@es
""Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light"--"

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"Examinations, questions, etc"@en
"Examinations, questions, etc"
"Examinations"@es
"Examinations"@en
"Examinations"
"Lehrbuch"
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"Electronic books"@en
"Libros electronicos"

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"Macroeconomia"
"Microeconomics and behaviour"@en
"Microeconomics and behaviour"
"Microeconomía y conducta"
"Microeconomía y conducta"@es
"Niu nai ke le jing ji xue : jiao cai ban, yuan shu di 7 ban"
"Microeconomics and behavior : 2nd edition"
"Microeconomics and behaviour. [Bd. 1]"
"Macroeconomía"@es
"Microeconomía y conducta : cuarta edición"
"Microeconomía"@es
"Microeconomía"
"Microeconomía intermedia : análisis económico y comportamiento"@es
"Microeconomía intermedia : análisis económico y comportamiento"
"Micro-economics and behavior"@en
"Micro-economics and behavior"
"Microeconomics and Behavior"@en
"Microeconomics and Behavior"
"Micro-economía intermedia análisis económico y comportamiento"@es
"Microeconomics and behavior"
"Microeconomics and behavior"@en
"Microeconomia"@it
"Microeconomia"
"牛奶可乐经济学 : 教材版, 原书第7版"
"Microeconomics and behavior : Student edition"@en

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