Linked Data Explorer

"This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model."
"Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers."
"This second European Edition focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, "Services Marketing" puts the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus."

genre

http://schema.org/genre

"Case studies"
"Leermiddelen (vorm)"
"Electronic books"@en
"Textbooks"
"Fallstudiensammlung"@en
"Fallstudiensammlung"

name

http://schema.org/name

"Services Marketing Integrating customer focus across the firm"@en
"Services marketing"
"Services marketing"@en
"服务营销 : 原书第4版"
"Marketing de serviços: a empresa com foco no cliente"@pt
"服务营销"
"Services marketing : integrating customer focus across the firm"
"Services marketing : integrating customer focus across the firm"@en
"Services marketing : Integrating Customer Focus Across the Firm"
"Services marketing integrating customer focus across the firm"@en
"Services marketing integrating customer focus across the firm"
"Marketing de serviços a empresa com foco no cliente"@pt
"Fu wu ying xiao : yuan shu di 4 ban"
"Marketing de servicios"@es
"Marketing de servicios"
"Services marketing : Integrating customer focus across the firm"
"Fu wu ying xiao"

workExample

http://schema.org/workExample