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Marketing : real people, real choices

Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.

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about

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alternateName

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  • "Marketing"
  • "Brand you"
  • "Solomon, Marshall, Stuart"@en
  • "Real people, real choices"@en
  • "Marketing, real people, real choices"@it

author

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creator

description

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  • "Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut."
  • "Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut."@en

editor

genre

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  • "Učebnice"
  • "Electronic books"@en
  • "Electronic books"
  • "Textbooks"@en
  • "Textbooks"
  • "Manuel d'enseignement supérieur (Descripteur de forme)"
  • "Case studies"
  • "Case studies"@en

name

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  • "Marketing : real people, real choices"@es
  • "Marketing : real people, real choices"@en
  • "Marketing : real people, real choices"
  • "Marketing : Real People"@en
  • "Marketing:Real People"@en
  • "市场营销学原理 : 第四版"
  • "Le marketing : concepts, décisions, actions"
  • "Marketing : real people real choices"@en
  • "Marketing : real people real choices"
  • "Marketing : een reallife-perspectief"
  • "Marketing"@it
  • "Marketing"
  • "Marketing Real People Real Choices"@en
  • "Marketing : personas reales, decisiones reales"@es
  • "Marketing : personas reales, decisiones reales"
  • "Marketing : Real people, real choices"
  • "Marketing : real people, real choices Study guide$eCharles W. Beem"@en
  • "Shi chang ying xiao xue yuan li : di si ban"
  • "Marketing : real people, real choices, student value edition"@en
  • "Marketing očima světových marketing manažerů"
  • "Marketing personas reales, decisiones reales"
  • "Marketing real people, real choices"
  • "Marketing real people, real choices"@en

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