The art of shopping : how we shop and why we buy

"Everybody is a shopper--a fact no company can ignore! Using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this book is an insider's expose on how shoppers choose and buy brands, and how brands can promote themselves. It is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. --"@en
"Everybody is a shopper--a fact no company can ignore! Using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this book is an insider's expose on how shoppers choose and buy brands, and how brands can promote themselves. It is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. --"