Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how good people often derail. Kotter emphasizes the critical need for change through leadership.
"Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how good people often derail. Kotter emphasizes the critical need for change through leadership."@en
"Kotter presents an eight step process for companies to achieve their goals."@en
"Describes the key qualities managers must have to make their companies stronger in a changing market, and discusses the most common mistakes managers make in trying to change their companies."@en
"The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies--total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds--routinely fall short. Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people - good people--often derail."@en
"John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future. The pressures on organizations to change will only increase over the coming decades. Yet the methods managers have used to strengthen their companies--total quality management, re-engineering, right sizing, restructuring, cultural change, and turnarounds--routinely fall short. In this insightful audiobook, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people--good people--often derail. Emphasizing again and again the critical need for leadership to make change happen, Leading Change provides unprecedented access to our generation's business master and a positive role model for leaders to emulate."@en
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