WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/16581305

Consumer behavior and marketing strategy

Open All Close All

type

about

http://schema.org/about

alternateName

http://schema.org/alternateName

  • "Consumer behavior : marketing strategy perspectives"
  • "Consumer Behavior and Markering Strategy"
  • "Consumer behavior & marketing strategy"
  • "Consumer behavior and marketing strategy"@en
  • "Consumer behavior and marketing strategy"

author

contributor

creator

description

http://schema.org/description

  • "This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book."
  • "'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies."

genre

http://schema.org/genre

  • "Lehrbuch"
  • "Fallstudiensammlung"
  • "Electronic books"@en
  • "Leermiddelen (vorm)"

name

http://schema.org/name

  • "Consumer behavior and marketing strategy"@en
  • "Consumer behavior and marketing strategy"
  • "Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson"
  • "Consumer behavior & [and] marketing strategy"
  • "Xiao fei zhe xing wei yu ying xiao zhan lue"
  • "Xiao fei zhe hang wei yu ying xiao zhan lue : Di si ban"
  • "Xiao fei zhe xing wei yu ying xiao zhan lue : di si ban"
  • "Consumer behavior"
  • "消费者行为与营销战略"
  • "Consumer behavior & marketing strategy"@en
  • "Consumer behavior & marketing strategy"
  • "Xiao fei zhe xing wei yu ying xiao zhan lüe : di si ban"
  • "Consumentengedrag en marketingstrategie : derde editie"
  • "Xiao fei zhe xing wei yu ying xiao zhan lue : Di 8 ban"
  • "Consumer Behavior and Marketing Strategy"@en
  • "Consumer behavior and marketing strategy : test bank"@en
  • "消费者行为与营销战略 : 第四版"
  • "Consumer behaviour and marketing strategy"@en
  • "Consumer behaviour and marketing strategy"
  • "消费者行为与营销战略 : 第八版"
  • "Comportamiento del consumidor y estrategia de marketing"
  • "Comportamiento del consumidor y estrategia de marketing"@es
  • "Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson"
  • "Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson"@en
  • "Consumentengedrag en marketingstrategie"

workExample

http://schema.org/workExample