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http://worldcat.org/entity/work/id/199159639

No logo taking aim at the brand bullies

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe -- witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy -- a new generation has begun to battle consumerism. In this provocative study, readers learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how 'culture jammers' utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in 'Joe Chemo' for 'Joe Camel'). A call to action, this text is meant to challenge students of sociology, economics, popular culture, international affairs, and marketing.

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  • "Taking aim at the brand bullies"
  • "Taking aim at the brand bullies"@en
  • "No logo"@en
  • "No logo"
  • "No space, no choice, no jobs"
  • "No space, no choice, no jobs"@en
  • "No space, no choice, no jobs, no logo"@en
  • "No space, no choice, no jobs, no logo"

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description

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  • "As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe -- witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy -- a new generation has begun to battle consumerism. In this provocative study, readers learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how 'culture jammers' utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in 'Joe Chemo' for 'Joe Camel'). A call to action, this text is meant to challenge students of sociology, economics, popular culture, international affairs, and marketing."@en
  • "First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description."
  • "First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this frontline report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher description."@en
  • "28-year-old writer and journalist Naomi Klein describes that much-maligned, much-misunderstood generation coming up behind the slackers. Theirs is a world in which all that is alternative is sold, where innovation is adopted by faceless corporations."
  • "An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture."@en
  • ""What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket."
  • "From Bill Gates to Nike sweat shops, big business."
  • "Examines the system of information, protest, and planning forming in response to Western corporate exploitation of the Third World, and argues that as people discover the brand-name secrets of the global logo web, their outrage will fuel political action."@en
  • "Taking aim at the brand bullies."@en

genre

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  • "Electronic books"

name

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  • "No logo : solutions for a sold planet"
  • "No logo taking aim at the brand bullies"@en
  • "No logo taking aim at the brand bullies"
  • "No Logo : [no space, no choice, no jobs, no logo]"
  • "No logo : taking aim at the brand name bullies"@en
  • "No logo no space, no choice, no jobs"
  • "No space, no choice, no jobs, no logo : taking aim at the brand bullies"
  • "No space, no choice, no jobs, no logo : taking aim at the brand bullies"@en
  • "No logo : no space, no choice, no jobs"@en
  • "No logo : no space, no choice, no jobs"
  • "No logo"@en
  • "No logo"
  • "No logo : no space, no choice, no jobs : taking aim at the brand bullies"
  • "No logo : no space, no choice, no jobs : taking aim at the brand bullies"@en
  • "No Logo"
  • "No logo : taking aim at the brand bullies"
  • "No logo : taking aim at the brand bullies"@en
  • "No logo : no space, no choice, no jobs, taking aim at the brand bullies"
  • "No logo : taking aim at brand bullies"
  • "No space, no choice, no jobs, no logo"@en
  • "No space, no choice, no jobs, no logo"

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