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"Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results. (Bestseller)"
"The primary obstacle is a conflict that?s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems?the rational mind and the emotional mind?that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort?but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people?employees and managers, parents and nurses?have united both minds and, as a result, achieved dramatic results: ? The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.?The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.?The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."
"Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results."
"In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."
"In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."@en
"The rational part of our brain may know that it makes good sense to get up earlier, to recycle more, to go for that new job, but the emotional part likes things the way they are, and its short-term desire for an easy life tends to get in the way of our long-term plans. So how do we deal with these two parts of our brains? How do we make the switch? The answer is to get them to work together, and in Switch the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others."
"Kritische analyse van het patroon van veranderingen binnen bedrijven en organisaties."

genre

http://schema.org/genre

"Electronic books"@en
"Electronic books"

name

http://schema.org/name

"改變, 好容易"
"Switch : veranderen als verandering moeilijk is"
"改變,好容易"
"Switch. ; How to Change Things When Change Is Hard"
"Switch : how to change things when change is hard"@en
"Switch : how to change things when change is hard"
"Switch"@en
"Switch: How to Change Things When Change Is Hard"@en
"Switch: How to Change Things When Change Is Hard"
"Switch how to change things when change is hard"@en
"Switch how to change things when change is hard"
"Gai bian,hao rong yi"
"Switch : come cambiare quando cambiare è difficile"@it
"Thay đổi : bí quyết thay đổi khi thay đổi trở nên khó khăn"
"Gai bian, hao rong yi"

workExample

http://schema.org/workExample