This book contains extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists. The authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz. The authors reach 25,000 people each month through their podcast, blogs, and e-newsletters.
""Walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast"--Back cover."
"This book contains extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists. The authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz. The authors reach 25,000 people each month through their podcast, blogs, and e-newsletters."@en
"How to do everything with podcasting : [produce, release, and promote your own podcast ; understand the most effective show formats ; use podcasts for marketing, sales, and corporate communications]"
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