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"This work is a summary of the book "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell. According to the author, the best way to think about the emergence of new ideas, products and consumer preferences is to expect them to follow the laws of epidemics. The "tipping point" is the name given to the moment at which an epidemic or a virus reaches critical mass. Once an epidemic reaches this point, it is poised to enjoy sudden and dramatic growth almost overnight. In the world of viruses, there is a single point at which growth moves sharply upwards. This is the essence of the tipping point concept in action. In The Tipping Point , Gladwell describes the three basic rules that ideas must obey to actually reach and then ideally move beyond the tipping point."
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."
"Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes."
"作者觀察重大的社會變遷,試圖從中找出這些變化來得又快又急的原因.書中指出觀念,行為,訊息及產品經常會像傳染病一樣,突然發作蔓延.社會流行風潮發動的時候,或者感染到一般大眾的時候,就是所謂的"轉捩點".今天很多社會問題本質上就像人類歷史上各種瘟疫一樣,隨時可能因為小小的變數而形勢逆轉,要解決這些問題,關鍵就在於找出這個逆轉點."
"An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior."@en
"An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior."
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point."
"作者觀察重大的社會變遷,試圖從中找出這些變化來得又快又急的原因。書中指出觀念、行為、訊息及產品經常會像傳染病一樣,突然發作蔓延。社會流行風潮發動的時候,或者感染到一般大眾的時候,就是所謂的"轉捩點"。今天很多社會問題本質上就像人類歷史上各種瘟疫一樣,隨時可能因為小小的變數而形勢逆轉,要解決這些問題,關鍵就在於找出這個逆轉點。"
"A journalist proposes that fads are social epidemics in which little changes have big effects. He refers to the one dramatic moment during such a contagion, when everything can change all at once, as "the tipping point." Gladwell also analyzes trends to further explain his theory. Bestseller."@en
"On sociological changes in everyday life."
""The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.-Back cover."
"This celebrated New York Times bestseller is a book that is changing the way North Americans think about selling products and disseminating ideas. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold and spreads like wildfire. A single person can start a flu epidemic; a precisely targeted push can skyrocket the popularity of a new trend."@en
"Complete summary of Malcolm Gladwell in his book "The Tipping Point: How Little Things Can Make a Big Difference"The review of the ideas in Malcolm Gladwell's book "The Tipping Point"" offers a concise overview of the entire book in less than 30 minutes reading time. This summary highlights the that Gladwell compares political ideas to viruses and argues that in both cases there is a "tipping point" which is the moment when a virus/idea reaches critical mass and suddenly grows dramatically. Added-value of this summary: Time Understand key concepts Expand your knowledgeTo learn more, rea."@en
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."
"Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends."@en
"In this book, Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire."@en
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point."@en
"Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. His method provides a new way of viewing experiences and developing strategies."@en
"Beschouwing over het ontstaan van modes en trends, waarbij creatieve en communicatief ingestelde enkelingen een proces op gang brengen."
"An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--Explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior."@en
"Zuo zhe guan cha zhong da de she hui bian qian, shi tu cong zhong zhao chu zhe xie bian hua lai de you kuai you ji de yuan yin . Shu zhong zhi chu guan nian , xing wei , xun xi ji chan pin jing chang hui xiang chuan ran bing yi yang, tu ran fa zuo man yan . She hui liu xing feng chao fa dong de shi hou, huo zhe gan ran dao yi ban da zhong de shi hou, jiu shi suo wei de " zhuan lie dian " . Jin tian hen duo she hui wen ti ben zhi shang jiu xiang ren lei li shi shang ge zhong wen yi yi yang, sui shi ke neng yin wei xiao xiao de bian shu er xing shi ni zhuan, yao jie jue zhe xie wen ti, guan jian jiu zai yu zhao chu zhe ge ni zhuan dian ."
"An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior."
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."@en
"Zuo zhe guan cha zhong da de she hui bian qian,shi tu cong zhong zhao chu zhe xie bian hua lai de you kuai you ji de yuan yin . shu zhong zhi chu guan nian . xing wei . xun xi ji chan pin jing chang hui xiang chuan ran bing yi yang,tu ran fa zuo man yan . she hui liu xing feng chao fa dong de shi hou,huo zhe gan ran dao yi ban da zhong de shi hou,jiu shi suo wei de"zhuan lie dian". jin tian hen duo she hui wen ti ben zhi shang jiu xiang ren lei li shi shang ge zhong wen yi yi yang,sui shi ke neng yin wei xiao xiao de bian shu er xing shi ni zhuan,yao jie jue zhe xie wen ti,guan jian jiu zai yu zhao chu zhe ge ni zhuan dian ."

genre

http://schema.org/genre

"Spanish language materials"
"Downloadable e-Books"@en
"Studie"
"Studies"
"Electronic books"
"Electronic books"@en
"Wydawnictwa popularne"@pl

name

http://schema.org/name

"Bod zlomu : o malých příčinách s velkými následky"
"El punto clave"
"The tipping point how little things can make a difference"
"<&gt"
"<&gt"@th
"Yin bao qu shi"
"La clave del x̌ito"@es
"Le point de bascule : comment faire une grande différence avec de très petites choses"
"El punto clave : [cómo los pequeños cambios pueden provocar grandes efectos]"
"Punkt przełomowy"@pl
"The tipping point : cum lucruri mici pot provoca schimbări de proporţii"
"引爆流行"
"The tipping point : how little things can make a big difference"@da
"The tipping point : how little things can make a big difference"@en
"The tipping point : how little things can make a big difference"
"T'ip'ing p'oint'ŭ = The tipping point"
"The tipping point / S : how little things can make a big difference"
"The Tipping Point : how little things can make a big difference"
"急に売れ始めるにはワケがある : ネットワーク理論が明らかにする口コミの法則"
"La frontera de l'èxit : el punt d'inflexió de modes i epidèmies"
"Yin bao liu xing = The tipping point"
"Det magiske vendepunkt : hvordan små ændringer bliver til store forandringer"
"Det magiske vendepunkt : hvordan små ændringer bliver til store forandringer"@da
"The Tipping Point : How little things can make a big difference"@da
"The Tipping Point : How little things can make a big difference"
"Het beslissende moment : hoe je nét het verschil kunt maken"
"Il punto critico : i grandi effetti dei piccoli cambiamenti"@it
"Il punto critico : i grandi effetti dei piccoli cambiamenti"
"Yin bao liu xing"
"引爆趨勢"
"Yin bao qu shi : ju shou zhi lao cheng da shi"
"Het omslagpunt : hoe kleine dingen een groot verschil uitmaken"
"Punkt przełomowy : o małych przyczynach wielkich zmian"@pl
"Punkt przełomowy : o małych przyczynach wielkich zmian"
"Het beslissende moment hoe je nét het verschil kunt maken"
"Kyū ni urehajimeru niwa wake ga aru : nettowāku riron ga akiraka ni suru kuchikomi no hōsoku"
"引爆趨勢 : 舉手之勞成大事"
"La Frontera de l'èxit : el punt d'inflexió de modes i epidèmies"
"T'ip'ing p'ointŭ = The tipping point"
"Leimahduspiste"@fi
"Het beslissende moment hoe je net het verschil kunt maken"
"El punto clave : [cómo pequeños cambios pueden provacar grandes efectos]"
"Moṭhyā pariṇāmāñcyā choṭyā goshṭī : choṭya-choṭyā goshṭīca tumacaṃ avaghaṃ āyushya badalatāta! = Da ṭipiṅga pôinṭa"
"Yin bao qu shi : xiao gai bian ru he yin fa da liu xing"
"引爆趨勢 : 小改變如何引發大流行"
"引爆趋势"
"The Tipping Point: How Little Things Can Make a Big Difference"@en
"Kyū ni urehajimeru niwa wake ga aru : Nettowāku riron ga akiraka ni suru kuchikomi no hōsoku"@ja
"Tipping point : bagaimana hal-hal kecil berhasil membuat perubahan besar"
"La Frontera del éxito : el punto clave para que "cualquier cosa" se convierta en un fenómeno de masas"
"จุดชนวนคิด พลิกสถานการณ์ = The tipping point"
"จุดชนวนคิด พลิกสถานการณ์ = The tipping point : [how little things can make a big difference]"
"The tipping point : how little things can make a big differnece"
"La clave del éxito"@es
"La frontera del exito : el punto clave para que "cualquier cosa" se convierta en un fenomeno de masas"
"La clave del éxito : the tipping point"
"The Tipping Point : How Little Things Can Make A Big Difference"
"The tipping point : how little things can make a difference"@en
"Tipping point: how little things can make a big difference"
"Čhutchanūan khit phlik sathānakān = The tipping point : [how little things can make a big difference]"@th
"Det magiske vendepunktet : når små ting skaper store endringer"
"티핑포인트 = The tipping point"
"El punto clave : [como los pequeños cambios pueden provocar grandes efectos]"
"The Tipping point : how little things can make a big difference"
"La frontera del éxito : el punto clave para que "cualquier cosa" se convierta en un fenómeno de masas"@es
"Der Tipping Point : wie kleine Dinge Großes bewirken können"
"Neḳudat ha-mifneh"
"จุดชนวนคิด พลิกสถานการณ์"
"Điểm bùng phát : làm thế nào để những điều nhỏ bé tạo nên sự khác biệt lớn lao?"
"O ponto de desequilíbrio : pequenas coisas fazem uma grande diferença"
"Točka preokreta : kako male stvari mogu dovesti do velike promjene"
"The tipping point how little things can make a big difference"
"The tipping point how little things can make a big difference"@en
"La Clave del éxito"
"Le point de bascule"
"ุจดชนวนิคด พิลกสถานการ์ณ = The tipping point : [how little things can make a big difference]"
"Der Tipping-Point : wie kleine Dinge Grosses bewirken können"
"The tipping point"@en
"The tipping point"
"The tipping point : bagaimana hal-hal kecil berhasil membuat perubahan besar"
"Điểm bùng phát : làm thế nào những điều nhỏ bé tạo nện sự khác biệt lớn lao?"
"The tipping point : how little thing can make a big difference"
"引爆流行 = The tipping point"
"נקודת המפנה"
"The Topping Point how little things can make a big difference"@en
"Punkt przełomowy : [o małych przyczynach wielkich zmian]"@pl

workExample

http://schema.org/workExample