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http://worldcat.org/entity/work/id/790484

Design Management Using Design to Build Brand Value and Corporate Innovation

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency ... integrating design in the organization ... creating value and contributing to company performance ... contributing to brand value and corporate vision ... and implementing design projects. What?s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

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  • "Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance."
  • "Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency ... integrating design in the organization ... creating value and contributing to company performance ... contributing to brand value and corporate vision ... and implementing design projects. What?s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional."@en

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  • "Electronic books"@en

name

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  • "Design Management Using Design to Build Brand Value and Corporate Innovation"@en
  • "Tasarım yönetimi"
  • "Design management"
  • "Design management : using design to build brand value and corporate innovation"
  • "Design management using design to build brand value and corporate innovation"@en
  • "Design management using design to build brand value and corporate innovation"

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