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Purple cow : transform your business by being remarkable

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about

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alternateName

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  • "Mian fei zeng pin xia yi ge zhu liu ying xiao si xiang"
  • "Free prize inside!"
  • "从默默无闻到与众不同"
  • "Mian fei zeng pin, xia yi ge zhu liu ying xiao si xiang"
  • "免费赠品，下一个主流营销思想"
  • "Cong mo mo wu wen dao yu zhong bu tong"
  • "Big moo"

author

contributor

creator

description

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  • "In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. -- Book jacket."
  • "In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed - pricing, promotion, publicity, packaging, etc. - weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart."
  • "Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy."
  • "Ben shu wei qi ye ti gong le quan xin de guan li shi jiao he ying xiao fang an. ta gao su du zhe ru he cong bian yuan you shi ru shou, tong guo ruan xing chuang xin su zao mian fei zeng pin, cong er wei chan pin zhu ru zi niu ji yin."
  • "This is a book about what it takes to create and sell something remarkable. Seth Godin's Purple Cow introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix). It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place."
  • "本书为企业提供了全新的管理视角和营销方案。它告诉读者如何从边缘优势入手，通过软性创新塑造免费赠品，从而为产品注入紫牛基因."
  • ""Aux 4 P du marketing (Prix, Promotion, Publicité, Packaging), il faut désormais ajouter le P de Pourpre, celui de la Vache Pourpre, seul animal à se faire remarquer dans le troupeau. Pour être cette vache pourpre, Seth Godin vous donne ici toutes les clés de la différenciation en marketing. Il vous montre comment et pourquoi vous ne devez plus respecter les règles intangibles du business, ni essayer de plaire à tout le monde - car alors vous ne plairez à personne. Il vous explique aussi les raisons de privilégier les publicités ciblées plutôt que la communication de masse ... et vous donne les conseils les plus pertinents pour redynamiser votre marketing !"--Éditeur."

genre

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  • "Livres électroniques"
  • "Electronic books"
  • "Electronic books"@en
  • "Case studies"

name

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  • "紫牛II = Free prize inside ! : 免费赠品，下一个主流营销思想"
  • "Zi niu"
  • "Purple cow : Transform your business by being remarkable"
  • "紫牛II"
  • "La vache pourpre : rendez votre marque, vos produits, votre entreprise remarquables!"
  • "Zi niu = Purple cow"
  • "Purple cow : transform your business by being remarkable"
  • "Purple cow : transform your business by being remarkable"@en
  • "Purple cow : transform Your business by being remarkable"
  • "Purple cow, transform your business by being remarkable : The big moo"
  • "Zi niu = Free prize inside ! : mian fei zeng pin, xia yi ge zhu liu ying xiao si xiang"
  • "Purple cow transform your business by being remarkable : [Summary]"
  • "紫牛 = Purple cow"
  • "紫牛"
  • "La vache pourpre : rendez votre marque, vos produits, votre entreprise remarquables !"
  • "Purple cow transform your business by being remarkable"@en
  • "Purple cow transform your business by being remarkable"

workExample

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