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Marketing to the campus crowd everything you need to know to capture the $200 billion college market

Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, "Best in Class" case studies, and the underlying drivers of market behavior.

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  • "Publisher description: Boost your company's bottom line and build long-term brand loyalty by tapping the $200 billion college market! College students spend over $200 billion annually, including more than 65% on non-essentials. Highly desirable, yet seemingly unpredictable, this elusive segment continues to evolve at warp speed. But the "real" college market is infinitely larger as it also includes parents, college-bound high school students, recent grads, alumni, faculty, and school administrators/institutional buyers. Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading if you want to boost your company's bottom line and establish long-term brand loyalty with this lucrative audience. Filled with real-life examples and "Best in Class" case studies illustrating what works (and why), Marketing to the Campus Crowd will help you craft on-target strategies to successfully bridge your company's vision, culture, objectives, and resources with the unique world of today's campus crowd."
  • "Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, "Best in Class" case studies, and the underlying drivers of market behavior."@en

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  • "Livres électroniques"
  • "Electronic books"@en

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  • "Marketing to the campus crowd : everything you need to know to capture the$200 billion college market"
  • "Marketing to the campus crowd everything you need to know to capture the $200 billion college market"@en
  • "Marketing to the campus crowd everything you need to know to capture the $200 billion college market"
  • "Marketing to the campus crowd everything you need to know to capture the"
  • "Marketing to the Campus Crowd : Everything You Need to Know to Capture the 200 Billion College Market"
  • "Marketing to the campus crowd : everything you need to know to capture the $200 billion college market"

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