. "Technology"@en . . "nyu" . . "Technologie et civilisation"@fr . . "Medien"@en . . "Technologie"@en . . "Extensions of man." . . "Communication and traffic"@en . . . . "2016-05-11" . . . "Massacommunicatie"@en . . . "Understanding media." . "Online version:" . . . "Transports et communications"@fr . . "Massamedia"@en . . "McLuhan" . "Marshall" . "Marshall McLuhan" . "1911" . "1980," . . "Technology and civilization"@en . . "305387" . "[1st ed.]." . "Medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget lover: Narcissus as narcosis -- Hybrid energy: les liaisons dangereuses -- Media as translators -- Challenge and collapse: the nemesis of creativity -- The spoken word: flower of evil? -- The written word: an eye for an ear -- Roads and paper routes -- Number: profile of the crowd -- Clothing: our extended skin -- Housing: new look and new outlook -- Money: the poor man's credit card -- Clocks: the scent of time -- The print: how to dig it -- Comics: Mad vestibule to TV -- The printed word: architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: the brothel-without-walls -- Press: government by news leak -- Motorcar: the mechanical bride -- Ads: keeping upset with the Joneses -- Games: the extensions of man -- Telegraph: the social hormone -- The typewriter: into the age of the iron whim -- The telephone: sounding brass or tinkling symbol? -- The phonograph: the toy that shrank the national chest -- Movies: the reel world -- Radio: the tribal drum -- Television: the timid giant -- Weapons: war of the icons -- Automation: learning a living."@en . "en" . . . "Understanding media : the extensions of man"@en . . "McLuhan's view of a media-sculpted society of the future."@en . "1964" . . . . . . . . . "305387" . . . . . . . . . . "Communication"@en .