. "United States." . . . . "2017-06-09" . . . . "Library fund raising--United States"@en . . "Library finance"@en . . . "How-to-do-it manuals for librarians ;" . . "New York" . . "Fund Raising--methods"@en . . "Neal Schuman Publishers" . . . "Making the case for your library." . "Online version:" . . "nyu" . . "44720647" . . . . . . "en" . "Handbooks"@en . "2001" . . . . . . . . "Making the case for your library : a how-to-do-it manual"@en . . . . "Handbooks and manuals"@en . . . . "2001" . "44720647" . "Reed, director of the Norfolk Public Library, VA, and coauthor of Speaking Out: Voices in Celebration of Intellectual Freedom (ALA, 1999), presents an excellent collection of handy tips and tricks librarians can use to assure success in promoting, defending, and assuring funding for their libraries. In a step-by-step discussion, she explains various public relations and marketing materials for creating, developing, and sharing the messages librarians want to get out to the public. These include fundraising techniques, negotiating with the media, writing editorials and op-ed columns, and preparing public service announcements and presentations. The text is replete with practical examples of the various public communication tools that have been used by other public libraries nationwide. Although geared primarily for use by library directors, staff, trustees, and Friends in public libraries, Reed's book outlines the basic principles of public relations that can be adapted in any situation. This is a nice supplement to Lisa Wolfe's Library Public Relations, Promotions, and Communications (Professional Media, LJ 9/1/97) as it focuses more on the politically sensitive aspects of these communication tools."@en . . . . . . . . . . "1. Developing Your Library's Message -- 2. Sharing the Message -- 3. Creating the Continuous Campaign -- 4. Creating Successful Slide or PowerPoint Presentations -- 5. Producing the Targeted Campaign -- 6. Final Thoughts."@en . . . . "Reed" . "Sally Gardner" . "Sally Gardner Reed" . "1953" . . "Public Relations"@en . . "Bibliothek"@en . . "Öffentlichkeitsarbeit"@en . . "Library fund raising"@en . . "Libraries--Public relations"@en . . "9781555703998" . "1555703992" . . . "Libraries--Public relations--United States"@en . . . "Marketing"@en . . "Library finance--United States"@en . . . "Libraries--economics"@en . . . "How-to-do-it manuals for libraries ;" . . . .