. "Hunt" . "Terry" . "Terry Hunt" . "1955" . . "Learned" . "Andrea" . "Andrea Learned" . . "Wiersma" . "Fred" . "Fred Wiersma" . . "Peppers" . "Don" . "Don Peppers" . . "Johansson" . "Johny K." . "Johny K. Johansson" . . "Johnson" . "Lisa" . "Lisa Johnson" . "1967" . . "New York" . . "Godin" . "Seth" . "Seth Godin" . . "nyu" . . "McKenna" . "Regis" . "Regis McKenna" . . "Trout" . "Jack" . "Jack Trout" . . "Trías de Bes" . "Fernando" . "Fernando Trías de Bes" . "1967" . . . . . . . . "796932102" . "796932102" . . . . "Paperback ed." . . . . . . "Abstracts"@en . . . . . . . "The marketing gurus : lessons from the best marketing books of all time"@en . . . "\"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary.\" \"The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved.\"--BOOK JACKET."@en . . . . . . . "2013" . . . . . "en" . . . . . . . . . . . . "2013" . . "Rosen" . "Emanuel" . "Emanuel Rosen" . . "Phillips" . "Tim" . "Tim Phillips" . "1967" . . "9781591845928" . "1591845920" . . "Rogers" . "Martha" . "Martha Rogers" . "1952" . . "Humby" . "Clive" . "Clive Humby" . . "Moore" . "Geoffrey A." . "Geoffrey A. Moore" . "1946" . . "Raphel" . "Murray" . "Murray Raphel" . "1928" . . "Kotler" . "Philip" . "Philip Kotler" . . "Rivkin" . "Steve" . "Steve Rivkin" . "1947" . . "Popcorn" . "Faith" . "Faith Popcorn" . . "Stanley" . "Thomas J." . "Thomas J. Stanley" . . "Zyman" . "Sergio" . "Sergio Zyman" . . "Raphel" . "Neil" . "Neil Raphel" . . "Soundview Executive Book Summaries." . . "Treacy" . "Michael" . "Michael Treacy" . . . . "2016-05-11" . . . "Downes" . "Larry" . "Larry Downes" . "1959" . . "Marketing"@en . . "Portfolio Penguin" . . "Nonaka" . "Ikujirō" . "Ikujirō Nonaka" . "1935" . . "Murray" . "Chris" . "Chris Murray" . . "Kawasaki" . "Guy" . "Guy Kawasaki" . "1954" . . "Mui" . "Chunka" . "Chunka Mui" . "1962" . . "Marketing"@en .