. "Marketing"@en . . "Wiersma" . "Fred" . "Fred Wiersma" . . "Learned" . "Andrea" . "Andrea Learned" . . "Godin" . "Seth" . "Seth Godin" . . "New York" . . "nyu" . . "Treacy" . "Michael" . "Michael Treacy" . . "Rogers" . "Martha" . "Martha Rogers" . "1952" . . "Murray" . "Chris" . "Chris Murray" . . "Hunt" . "Terry" . "Terry Hunt" . "1955" . . "Trías de Bes" . "Fernando" . "Fernando Trías de Bes" . "1967" . . "Zyman" . "Sergio" . "Sergio Zyman" . . "Nonaka" . "Ikujirō" . "Ikujirō Nonaka" . "1935" . . "Downes" . "Larry" . "Larry Downes" . "1959" . . "Johnson" . "Lisa" . "Lisa Johnson" . "1967" . . . . . . . . "796932102" . . . "796932102" . . . . "Paperback ed." . . . . . "Abstracts"@en . . . . . "The marketing gurus : lessons from the best marketing books of all time"@en . . . "\"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary.\" \"The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved.\"--BOOK JACKET."@en . . . . . . . . . . . "2013" . . . "en" . . . . . . . . . . . "2013" . . "9781591845928" . "1591845920" . . "Trout" . "Jack" . "Jack Trout" . . "Humby" . "Clive" . "Clive Humby" . . "Kotler" . "Philip" . "Philip Kotler" . . "Raphel" . "Murray" . "Murray Raphel" . "1928" . . "Peppers" . "Don" . "Don Peppers" . . "McKenna" . "Regis" . "Regis McKenna" . . "Phillips" . "Tim" . "Tim Phillips" . "1967" . . "Stanley" . "Thomas J." . "Thomas J. Stanley" . . "Johansson" . "Johny K." . "Johny K. Johansson" . . "Raphel" . "Neil" . "Neil Raphel" . . "Rivkin" . "Steve" . "Steve Rivkin" . "1947" . . "Soundview Executive Book Summaries." . . "Mui" . "Chunka" . "Chunka Mui" . "1962" . . "Moore" . "Geoffrey A." . "Geoffrey A. Moore" . "1946" . . . . "2018-03-11" . . . "Marketing"@en . . "Portfolio Penguin" . . "Kawasaki" . "Guy" . "Guy Kawasaki" . "1954" . . "Rosen" . "Emanuel" . "Emanuel Rosen" . . "Popcorn" . "Faith" . "Faith Popcorn" .