WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/1005810064

Escape velocity : free your company's future from the pull of the past /

From the world's leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.</ Geoffrey Moore's now-classic <Crossing the Chasm</ became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.</ Based on twenty years' experience advising the top leaders of many of the world's most successful enterprises, Moore's <Escape Velocity</ offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.</ As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.</ In <Escape Velocity</, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers'category power, company power, market power, offer power, and execution power'this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains</ </ -how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise's portfolio out of lower-growth and into higher-growth categories;> </ </ -how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;> </ </ -how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;> </ </ -how to create unmatchable offerings by being swift to neutralize competitors' innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;> </ </ -how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way. > </ > Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.</ At a time when the world is looking to established enterprises for growth and stability, Moore's analysis is penetrating and his prescriptions are right on the mark. <Escape Velocity</ gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.</

Open All Close All

http://schema.org/description

  • "From the world's leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.</ Geoffrey Moore's now-classic <Crossing the Chasm</ became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.</ Based on twenty years' experience advising the top leaders of many of the world's most successful enterprises, Moore's <Escape Velocity</ offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.</ As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.</ In <Escape Velocity</, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers'category power, company power, market power, offer power, and execution power'this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains</ </ -how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise's portfolio out of lower-growth and into higher-growth categories;> </ </ -how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;> </ </ -how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;> </ </ -how to create unmatchable offerings by being swift to neutralize competitors' innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;> </ </ -how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way. > </ > Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.</ At a time when the world is looking to established enterprises for growth and stability, Moore's analysis is penetrating and his prescriptions are right on the mark. <Escape Velocity</ gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.</"@en
  • ""From the world's leading high-tech strategist comes the definitive roadmap that helps companies large and small launch new businesses and new products in an ever more complex world"--"
  • ""From the world's leading high-tech strategist comes the definitive roadmap that helps companies large and small launch new businesses and new products in an ever more complex world"--"@en

http://schema.org/genre

  • "Étude de cas (Descripteur de forme)"
  • "Livres électroniques."
  • "Electronic books."@en
  • "Electronic books."

http://schema.org/name

  • "Escape velocity free your company's future from the pull of the past /"
  • "Escape velocity : free your company's future from the pull of the past /"
  • "Escape velocity : free your company's future from the pull of the past /"@en
  • "Escape velocity free your company's future from the pull of the past : [Summary]."
  • "Escape velocity free your company's future from the pull of the past /"@en