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The commercial appropriation of personality

Beverley-Smith provides analyses of the disparate aspects of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. He also considers whether a coherent justification for a new remedy may be identified from a range of competing theories.

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  • "Beverley-Smith provides analyses of the disparate aspects of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. He also considers whether a coherent justification for a new remedy may be identified from a range of competing theories."@en
  • ""Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr."

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  • "Livres électroniques"
  • "Electronic books"@en
  • "Rechtsvergelijking (vorm)"

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  • "The commercial appropriation of personality"@en
  • "The commercial appropriation of personality"
  • "Commercial appropriation of personality"@en
  • "Commercial appropriation of personality"
  • "The Commercial appropriation of personality"